Liverpool has the strongest brand of any Premier League club.
Image credit: Liverpool FC
Liverpool has announced a pre-tax loss of £57 million for the 2023-24 season, a sharp increase from the £9 million loss recorded the previous year.
However, the club’s overall revenue rose by £20 million to £614 million, with commercial income exceeding £300 million for the first time, mainly due to sponsorship growth and retail sales.
Despite a strong season—finishing third in the Premier League and winning the Carabao Cup—the Reds faced financial challenges.
Their absence from the Champions League led to a £38 million drop in media revenue, though this was partially offset by increased Premier League earnings.
The redevelopment of Anfield, which boosted the stadium’s capacity to 61,276, contributed to a £22 million rise in matchday revenue.
The club spent £165 million on new signings, including Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch, while administrative costs surged by £38 million due to staff wages and overheads.
Jurgen Klopp really rebuilt Liverpool's midfield and let Arne Slot cook 🔥 pic.twitter.com/6YR076o3By
— ESPN UK (@ESPNUK) February 27, 2025
Liverpool’s Chief Finance Officer, Jenny Beacham, emphasized the importance of financial sustainability, stating that growing income streams is essential amid rising operational costs.
Despite the financial losses, Liverpool remains a global powerhouse, leading the Premier League and boasting 1.5 billion social media engagements in the past year.
According to Brand Finance’s 2024 report, Liverpool has the strongest brand of any Premier League club, highlighting their continued commercial appeal.